6/17/2023 0 Comments Survey quickplanKeep in mind that frequency matters a lot with annual revenue figures of this type of business. While you’ll need to strike the balance that’s right for you as a food truck owner, if you want to generate more revenue all you need to do is attend more events. If you work weekends and holidays, you will also make more per year than if you took those days off to rest. If you regularly run a lunch and dinner service, you will make more at the end of the year than if you only served breakfast. In the food truck industry, the more you get out and serve, the more you earn. But it’s important to recognize that there are numerous costs associated with this number of expenses that are not represented in this survey like food costs, gas, regular vehicle maintenance, insurance and labor. If you sell $250 worth of hamburgers in a day that’s your gross number. Gross represents the total amount of food sales on a truck. You may need to rely on things like catering gigs instead of a daily meal service to increase revenue during this time of the year.Īnother important distinction to make is gross versus net revenue. If you plan to operate a food truck in an area that has a real winter make sure to build lower numbers into your business planning. Only New York would be considered a “cold state” from the vendors surveyed in this report. One thing that needs to be pointed out is that most of the food trucks surveyed were located in warmer states with a longer food truck season. If you have ideas for improving this in future surveys, let us know your thoughts in the comment field below. We openly admit that this is a flaw in our survey. One major bias is that they’ve already been operating profitably for two years, meaning that we have filtered out businesses that failed or are still in startup mode and not yet profitable. In simple terms this concept means that the sample set of 300 that we reached out to for a survey is biased in a particular way. As a result this study may have a certain level of what’s referred to as survivor’s bias. Second, if a food truck was making a lot of money, they may not want the success of their business to be highlighted in a public forum for competitors to see and potentially model their business after.Īnother critical point we want to make with this study is that we surveyed individuals operating successful food trucks that have been in business for at least two years. First, if a particular food truck vendor wasn’t generating much in terms of revenue they could be embarrassed and not want to share the real sales figures. There were a couple reasons why we believe anonymity is the right choice for this case study. This survey was conducted anonymously so that food truck owners were free to share their real sales numbers. The Pho Nomenal Dumpling Food Truck Team. Details About the Food Truck Revenue Survey When you compare the anticipated income for a food truck owner versus the “average” American, the gross income numbers look pretty good. According to this report from, the average annual household income for families in the United States was $64,819 in 2014. Over half of the vendors that responded sold $150,000 or more from their mobile food units last year. Below are the results of the survey: Food Truck Income SurveyĪccording to the responses to our survey, over 85% of full-time food trucks generate over $100,000 in annual gross revenue. We also required that all respondents be in business for over 2 years since first-year business revenues are typically lower. We wanted to survey solo-operators only so we could get a clear picture of the revenue expectations for a single mobile food unit. Each of the vendors reported income from a single food truck or trailer, not multiple units which would of course skew the numbers and increase the average revenue projections. Vendors were given a list of five options to choose from and instructed to select the option that most closely represented their annual revenue for the previous calendar year.įood truck owners included in this survey operate their businesses in five different states: California, Florida, New York, Texas, and Oregon. Of the 300 that we surveyed, a total of 223 vendors responded with annual income estimates. Is a food truck worth it? We surveyed 300 full-time food truck owners and asked them to share annual revenue figures for their businesses to help answer this question.
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